Asiff Hirji is the President of Moonbay, a next-generation financial technology company, and one of the most experienced leaders at the intersection of finance and technology. He is widely recognized for his track record of building, scaling, and transforming innovative organizations across both Wall Street and Silicon Valley.

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Prior to Moonbay, Asiff served as President and Chief Operating Officer of Coinbase, where he helped accelerate the company’s growth into one of the world’s leading cryptocurrency exchanges. His leadership was pivotal in strengthening Coinbase’s institutional presence and expanding its global footprint during a period of explosive adoption in digital assets.

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Earlier in his career, Asiff held senior executive roles at TD Ameritrade (Chief Operating Officer), Andreessen Horowitz (Operating Partner), and TOS Advisors (Founder and Partner). He also served as a Partner at TPG Capitaland Bain & Company, bringing deep expertise in investment management, operational strategy, and corporate governance.

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Asiff is a sought-after voice on the future of finance, fintech innovation, and digital assets. With decades of experience driving transformation in both established financial institutions and disruptive startups, he brings a unique perspective on how technology continues to reshape global markets.

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